You know who you should be selling to. You have a sales team, a budget, and a LinkedIn presence. But none of it is pointing at the same list. We fix that.
Most B2B teams are running multiple things at once — LinkedIn, email, ads, cold outreach — and none of it is connected.
Marketing is building awareness. Sales is chasing inbounds. The accounts that actually matter aren't moving.
The problem isn't effort. It's coordination.
See the fixSales and marketing are each targeting different people with different messages.
LinkedIn, email, and ads running independently — none reinforcing the others.
Reporting on impressions and clicks while pipeline stagnates.
Long cycles with no coordinated follow-through drain time and budget.
Before channels, content, or outreach — we define exactly who we're going after.
Not broadly. Specifically. Named companies. Named decision-makers. Segmented by deal size, priority, and buying stage.
Once that's defined, every piece of content, every outreach sequence, every ad impression, and every sales conversation points at the same accounts.
That compounding pressure is what moves deals.
The lead list is the strategy — not a tactic inside the strategy.
Every channel points at the same accounts, at the same time.
Sales and marketing work from a shared plan and shared scoreboard.
We measure pipeline and revenue — not activity metrics.
Execution compounds over time. The system gets better as accounts warm up.
Both systems start with the lead list. Both are built for revenue. Neither is a service menu — you're buying into a system.
For founders, consultants, and sales-led teams who want to turn LinkedIn into a consistent pipeline channel. Channel-specific. Built around your personal brand and presence.
LinkedIn-FirstFor companies that need coordinated multi-channel execution against a defined list of target accounts. Sales and marketing working from the same list, at the same time.
Multi-ChannelMost people use LinkedIn wrong. They post when they feel like it, connect without intent, and measure success by likes. That's not a system. This is.
We build a precise list of your target companies and the decision-makers inside them — filtered by industry, size, title, and fit. This is the foundation everything else runs on.
Your profile is rebuilt from the ground up as a conversion asset — headline, banner, about section, and featured content — so that when a prospect lands on it, it's clear exactly who you help and why they should talk to you.
A structured content strategy built around your target accounts and buying committee — authority posts, thought leadership, and proof points designed to be seen by the right people, not just anyone.
Your content doesn't just sit on your profile. We build a distribution system — organic posting cadence, LinkedIn newsletter setup, and amplification strategy — so your message consistently reaches your list.
We write and deploy personalized connection requests and follow-up message sequences that go out automatically to your lead list — so you're consistently in front of your target accounts without spending hours in your inbox.
When someone from your list engages with your content or visits your website, they don't fall through the cracks. We set up a retargeting system that identifies those signals and triggers follow-up — so warm leads stay warm.
Founders and consultants who are the brand. Sales leaders with a personal book of business. Anyone active on LinkedIn who isn't generating consistent pipeline from it. This is not the right fit if you need a full company-level go-to-market system — that's what the Lead List Attack System is for.
One list. Every channel. Coordinated execution. This is a structured, three-stage process for turning a defined list of target accounts into active pipeline.
We don't start with tactics. We start with the list. ICP defined with precision. Target accounts built and segmented. Decision-makers identified. Sales and marketing aligned on the same plan — before a single dollar is spent or a single message sent.
Once the list is locked, we deploy across every channel simultaneously. This is coordinated execution — not parallel campaigns. One list. Every touchpoint. Built to create the impression that you're everywhere your target accounts are. Because you are.
Content targeting your list, outreach to decision-makers, connection growth inside target accounts.
Sequenced outreach aligned to buying stage and engagement signals.
LinkedIn and display ads running to your exact account list and website visitors from those accounts.
Timed to engagement signals, coordinated with marketing — not running independently.
Most reporting tells you what happened. This tells you what's moving. We track engagement at the account level. Sales activity is aligned to those signals in real time. We measure pipeline and revenue impact — not marketing activity.
Marketing generates leads. Sales ignores them. Marketing complains. Sales complains. Nothing changes.
This happens because both teams are working off different lists, different data, and different definitions of success.
The Lead List Attack System solves this at the foundation. Both teams start with the same accounts. Both operate against the same signals. Marketing creates the pressure; sales converts it.
No handoff debate. No lead quality argument. A shared list, a shared plan, and a shared scoreboard.
If you want someone to run campaigns while you stay disconnected — this isn't the right fit. If you want to build a real system that creates compounding pipeline, let's talk.
Trevor has lived on both sides of the revenue equation. He's carried a sales quota. He's run B2B marketing. And he's seen firsthand how much pipeline gets lost in the gap between the two.
That dual background is what makes Align to Convert different. Trevor doesn't come at this as a marketer guessing at what sales needs — or a salesperson dismissing marketing as overhead. He's operated in both roles, across 50+ industries, and he understands exactly where alignment breaks down and what it takes to fix it.
Over 7 years and 200+ client engagements, he's generated $75M+ in pipeline by doing one thing consistently: building coordinated systems around a defined list of target accounts, with sales and marketing finally working from the same plan.
Align to Convert is the system he wishes his clients had from day one.
Most B2B companies don't need more marketing. They need more alignment. A defined list, coordinated execution, and a sales team that actually knows which accounts are warming up — and why.
The questions people usually ask us on the first conversation — answered here so we can get straight to strategy.
It depends on which system you're running. With the 6 Pillars of LinkedIn, most clients start seeing connection growth and early conversations within 30–45 days. The Lead List Attack System typically generates account-level engagement within the first 60 days, with qualified conversations and pipeline movement by 90 days.
We don't promise overnight results. We build systems that compound — and the clients who see the best outcomes are the ones who commit to the process for a full engagement period.
The 6 Pillars of LinkedIn is a personal, channel-specific system. It's built around you — your profile, your content, your outreach. Best for founders, consultants, or sales leaders who are the face of the business.
The Lead List Attack System is a company-level system. It runs sales and marketing together against the same list of target accounts across LinkedIn, email, ads, and direct outreach. Best for companies with dedicated sales and marketing teams and deal sizes of $25K+.
Largely done-for-you. We build the lead list, redesign your profile, create the content plan, write the outreach sequences, set up the automation, and configure the retargeting system.
What we need from you: clarity on your ICP, approval on messaging, and consistent posting cadence. You don't need to become a LinkedIn expert — you need to show up consistently while we build the system around you.
No. Most of our clients start with a small or dormant LinkedIn presence. The system isn't built on follower count — it's built on targeting the right people and putting the right message in front of them directly.
A 500-connection profile with a sharp outreach strategy and a well-built lead list will outperform a 10,000-follower account with no targeting every time.
Not much. We've built onboarding to be fast. You'll need: a clear sense of who your ideal client is (even a rough version), a LinkedIn profile we can work with, and access to your CRM or a way to track accounts.
If you don't have a CRM or your ICP isn't fully defined, we'll help you get there in Stage 1. Most clients are fully onboarded and in execution within two weeks of signing.
We've built systems across 50+ industries — SaaS, professional services, manufacturing, logistics, financial services, staffing, commercial real estate, healthcare B2B, and more.
The system works wherever there's a defined B2B market, a long sales cycle, and a deal size that justifies a targeted approach. If you're not sure whether your business is a fit, that's exactly what the strategy call is for.
Most agencies run campaigns. We build systems. The difference: campaigns stop the moment you stop paying. Systems create infrastructure — a lead list, optimized profiles, automated sequences, retargeting — that keeps working.
We also sit at the intersection of sales and marketing. Traditional agencies hand off leads to sales and call it done. We build the alignment between the two so nothing falls through the cracks.
It's a direct conversation — no pitch deck, no hard sell. We want to understand your target market, current sales and marketing setup, deal size, and where you're losing deals you should be winning.
By the end of the call, you'll know whether we're the right fit and exactly which system makes sense for your business. If we're not the right fit, we'll tell you that too.
If you have a target market, a strong offer, and a team ready to execute — we can build the system around you.
The first step is a strategy call. No pitch deck. Just a direct conversation about what you're going after and whether we can help you get there.
Book a Strategy CallAlign to Convert works with a limited number of clients at a time. If you're serious about building pipeline in the next 90 days, now is the time.